THE CHALLENGE
Marathon of Sport is the marquee flagship event run by motionball. This annual event brings people together for a day of friendly sports, competing alongside Special Olympic athletes. However, the Covid pandemic rendered the usual event driven strategy a non-starter. How could motionball continue to raise funds and awareness for the Special Olympics at a time when people can’t physically be together?
THE INSIGHT
As we approached the summer it became clear that “Zoom fatigue” was starting to take hold. We wanted to develop a program that people could do concurrently without having to commit to yet another video-conference.
THE SOLUTION
Create an hour long piece of branded content good enough to be broadcast on television and attract the support of a national media sponsor. The ask would be for the partner to not only run the content, but engage their entire network in our cause. This partnership would allow the charity to broadcast the program for participants, free of charge, but also leverage a range advertising, earned media, talent and corporate opportunities.
THE RESULTS
$1.025 MM
RAISED IN A SINGLE DAY
130MM
REACHED
50,000
LIVE VIEWS AT PEAK
Most importantly, the campaign ensured that motionball didn’t sit out 2020, despite the challenges they faced as a result of the pandemic. This pivot from events to virtual not only raised over a million dollars, it ensured continuity of support and engagement from donors, participants, corporate partners and most importantly, Special Olympics athletes all across Canada.
Hero Broadcast Spot
Campaign Support Material
