THE CHALLENGE
WestJet has historically been known as the caring, low-cost domestic carrier. With the launch of their new 787 Dreamliners, WestJet is embarking on a bold new chapter, adding new destinations around the world. So how can we leverage the annual WestJet Christmas Miracle campaign to drive consideration for WestJet as a true global airline?
THE INSIGHT
No matter where, how, or if you celebrate Christmas, there is one tradition that binds us together over the holidays: getting together with our loved ones.
THE SOLUTION
Send the iconic Blue Santa on a trip around the world to discover global holiday traditions. We would use the content gathered to launch a digital advent calendar, with unique content launching every day from December 1-25.
THE RESULTS
11 MM
IN DIRECT SALES
1257%
CAMPAIGN ROI
438 MM
MEDIA IMPRESSIONS
8.8 M
VIDEO VIEWS
19%
INCREASE IN ORGANIC VIEWS YOY
THE AWARDS
